Strategic Communication and Investor Relations


Lutz PR advises and supports clients in developing and implementing the most appropriate communication strategy and content.

We provide tailored communication consulting for listed and private companies in Switzerland as well as for subsidiaries of foreign corporations and for associations, organizations and individuals. We see ourselves as a partner to our clients whenever communication matters. With more than 20 years of experience in capital market communications and public relations, we support you with our know-how in strategic communication management, external and internal communications and crisis communication.

Experienced and active communications partner for chairmen, CEOs, CFOs and CCOs


As independent and critical consultants and sparring partners, we support you in placing your messages with your target groups. On request, we can also take over the management of your communications department on a mandate basis.


Investor Relations and Financial Communication

We organize one-on-one meetings and roadshows with investors, financial analysts and business media, and we design IR presentations and IR websites, organize annual media conferences and provide support for all communications around shareholder meetings.


Ad-hoc Disclosures and Corporate Governance

We support you in communicating price-sensitive information and fulfilling the regular reporting obligations of the SIX Swiss Exchange, and we write media and capital market releases. We also help prepare annual reports and write business reviews, corporate governance reports and compensation reports.


Crisis Communication

We help you to communicate rapidly, focused and effectively in the event of a crisis. Lutz PR provides end-to-end support, from preparation to acute crisis communication and communication follow-up.


Media Relations

Bringing our extensive connections and experience to bear, we establish and maintain media contacts and plan and conduct media conferences. We write and publish your media releases, develop lists of arguments, compile Q&A lists and monitor media coverage. If desired, we also act as your media spokesperson.


Mergers & Acquisitions and Trans­action Com­mu­ni­ca­tion

We support you in developing and carrying out effective communication strategies, in corporate transactions ranging from mergers or takeovers, to takeover defenses, IPOs and restructurings. 


Recruitment of Communication Specialists

We provide recruitment and training of key members of your communication team.


Litigation Communication

In legal disputes, we support you in your litigation-related communication, working within the legal strategy.


Reputation Management

We support companies and individuals in building and maintaining their positioning and in protecting their relationships of trust with stakeholders.

Extensive communication know-how and a first-class network of partners within media as well as communications and legal advice


Walter Thomas Lutz

Founder and Managing Director

Walter Thomas Lutz has been supporting individuals, companies and organizations in their communication needs for more than 20 years. Prior to that, he held managerial positions in communications for Ringier and Jean Frey (now Axel Springer Schweiz) and worked as a communications specialist at EY and as a journalist. Walter Thomas Lutz holds an Executive MSc in Communications Management (EMScom) from the University of Lugano (USI) and University of California (UCLA), as well as a BSc in Business Administration.


walter.lutz lutzpr.ch




Patricia Zweifel Lutz

HR Services and Office Management

Patricia Zweifel Lutz leads the recruitment of communication specialists as a service for clients. She is the founder of Patricia Zweifel Consulting. Previously, she worked in personnel management, outplacement consulting and as a senior consultant and managing director at Mooser & Partner. Patricia Zweifel Lutz holds a degree in human resources and has additional training in systemic coaching and career counseling.





Directions by public transport
Lutz PR can be reached by taking tram line 4 or 15 to the Helmhaus stop.


Directions by car
Public parking is available around the Zurich High Court of Appeal (Zürcher Obergericht) or in the public car parks Hohe Promenade and Urania.

About & Disclaimer

LUTZ Public Relations GmbH does not guarantee that the information on its website will be accurate or complete at all times. LUTZ Public Relations GmbH assumes no liability for possible damages in connection with the use of this website and the information contained therein. Furthermore, the use of our website does not establish a client relationship with LUTZ Public Relations GmbH. The content and links available on our website are for information purposes only and do not constitute communication advice.

Although we strive to process e-mails in a timely manner, their receipt may be disrupted for technical or operational reasons. If you wish to be sure we have actually received your e-mails, please ask the addressee for confirmation. Please note that, for technical reasons, communication by regular e-mail is neither secure nor confidential. LUTZ Public Relations GmbH offers encryption of e-mails and does not accept responsibility for any breach of confidentiality resulting from the use of unencrypted e-mails.

The English version of the website is a translation of the German version and is intended for convenience only. In the event of discrepancy or dispute, the German version of the website shall govern.

Editorial responsibility
LUTZ Public Relations GmbH
Münstergasse 5
8001 Zürich

+41 44 260 67 81
walter.lutz lutzpr.ch

© 2017 LUTZ Public Relations GmbH

Design & Umsetzung
Albisriederstrasse 226
8047 Zürich